Gestão em Odontologia
Em busca de uma Odontologia de excelência, estamos acostumados a visualizar vários títulos e certificados de cursos, tecnologia avançada e instalações modernas como pilares de sucesso, e nos esquecemos de que há um elemento muitas vezes...
Relato de Caso
Objective: To illustrate, presenting a clinical case report, the application of the "Sticky Bone" technique, used for bone reconstruction prior to dental implant placement. Case report: The case highlights the technical and clinical processes, from...
Combatendo modismo com ciência
In the second week of June, I was invited to talk about how I incorporated artificial intelligence in my research line in the "Strategy Day" of the Research Institute for Medical Innovation at the Radboudumc, where I currently work as an...
Combatendo modismo com ciência
Na segunda semana de junho, fui convidado a falar sobre como incorporei a inteligência...
Relato de Caso
Objective: This study reports the application of digital smile design (DSD), tooth whitening,...
Gestão em Odontologia
In the pursuit of excellence in dentistry, we are accustomed to seeing numerous titles and...
Biologia da Estética
Editorial
Artigo Original
In the traditional market and in the digital world, it is common to find professionals and clients who confuse the concepts of “influence” and “audience”. Many believe that having many followers automatically means having influence, and that influencing a market is just a matter of investing in digital campaigns, hiring marketing agencies, outsourcing actions or buying followers. However, influence and audience are different strategies and have different objectives, methods and results. In this editorial, I'm going to explore these differences, to clarify how each can be used...
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