Para aqueles colegas cirurgiões-dentistas que buscam atualização, é quase certo que, nos últimos tempos, ouviram falar do potencial...
Combatendo modismo com ciência
In the second week of June, I was invited to talk about how I incorporated artificial intelligence in my research line in the "Strategy Day" of the Research Institute for Medical Innovation at the Radboudumc, where I currently work as an...
Relato de Caso
Objetivo: Ilustrar para o cirurgião- dentista uma visão estética, conservadora, sem a real necessidade da remoção dos retentores metálicos, considerando-se o risco de fratura durante a remoção e buscando a harmonia do sorriso por meio da...
Gestão em Odontologia
In the pursuit of excellence in dentistry, we are accustomed to seeing numerous titles and...
Relato de Caso
Objetivo: Ilustrar, por meio do relato de um caso clínico, a aplicação da técnica “Sticky...
Artigo
Bruxism is an exacerbated masticatory muscle activity (MMA), characterized by clenching and/or...
Combatendo modismo com ciência
Caso Clínico
Fato ou Fake
Biologia da Estética
In the traditional market and in the digital world, it is common to find professionals and clients who confuse the concepts of “influence” and “audience”. Many believe that having many followers automatically means having influence, and that influencing a market is just a matter of investing in digital campaigns, hiring marketing agencies, outsourcing actions or buying followers. However, influence and audience are different strategies and have different objectives, methods and results. In this editorial, I'm going to explore these differences, to clarify how each can be used...
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