I remember it like it was yesterday. It was 2018, and I was in Rio de Janeiro for a series of commitments with a major oral care company. At the...
Gestão em Odontologia
In the pursuit of excellence in dentistry, we are accustomed to seeing numerous titles and certificates from courses, advanced technology, and modern facilities as pillars of success. However, we often overlook a crucial and underestimated element:...
Combatendo modismo com ciência
Na segunda semana de junho, fui convidado a falar sobre como incorporei a inteligência artificial na minha linha de pesquisa para o evento “Strategy Day”, do Instituto de Pesquisa para Inovação Médica no Radboudumc, onde atualmente...
Relato de Caso
Objetivo: Ilustrar, por meio do relato de um caso clínico, a aplicação da técnica “Sticky...
Relato de Caso
Objetivo: Este estudo relata um caso de discrepância dimensional dental em que foram usados o...
Relato de Caso
Objective: To illustrate for the dental surgeon an aesthetic and conservative approach without the...
Combatendo modismo com ciência
Arquitetura do Ambiente Clínico
Arquitetura do Ambiente Clínico
Entrevista
In the traditional market and in the digital world, it is common to find professionals and clients who confuse the concepts of “influence” and “audience”. Many believe that having many followers automatically means having influence, and that influencing a market is just a matter of investing in digital campaigns, hiring marketing agencies, outsourcing actions or buying followers. However, influence and audience are different strategies and have different objectives, methods and results. In this editorial, I'm going to explore these differences, to clarify how each can be used...
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